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    • 2027 Toy of the Year® (TOTY®) Awards Gallery
    • NeeDoh®
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    NeeDoh®

    Category

    Collectible of the Year

    Description

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    NeeDoh® is the award-winning collection of sensory fidget toys that delivers a satisfying squish, squeeze, stretch, and stress-relieving experience for all ages. What began as The original Groovy Glob® has grown into an expansive family of innovative compounds, textures, shapes, sizes, and characters, offering something for every fan and collector. Designed to encourage mindfulness, creativity, and tactile play, NeeDoh® provides a simple yet engaging sensory experience that appeals to kids, teens, and adults alike. Whether used for focus, relaxation, or fun, NeeDoh® has transformed the everyday fidget toy into an iconic collectible loved around the world.

    $4.99 - $29.99 | 3+ | Website

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    Winner Status

    • Finalist
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