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    • 2026 Toy of the Year® (TOTY®) Awards Gallery
    • Woof & Co
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    Woof & Co

    Category

    Doll of the Year

    Description

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    Woof & Co is a unique doll brand that reimagines fashion play through a cast of stylish, expressive dog characters. Each purebred pup features a distinct personality, backstory, and fashion aesthetic, empowering kids to explore identity, friendship, and self-expression in a fresh, animal-inspired way. Designed for today’s generation, Woof & Co blends modern style with imaginative storytelling. Each 15-inch doll includes removable clothing and fully poseable arms and legs for dynamic play. Breaking category norms, this line encourages kids to stand out, be bold, and build their own pack - making Woof & Co a standout in the future of doll play.

    $29.97 | 3+ | Website

    Winner Status

    • Finalist
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