Bluey, the 2024 Peabody Award-winning animated series, loved worldwide for its heartfelt and funny portrayal of family life and celebration of play, is a pop-culture sensation with fans of all ages engaged with content, experiences, and quality award-winning products across multiple categories. The licensing program (Moose Toys, VTech, more) immerses fans in Bluey’s adventure-filled world with Mum, Dad, and sister, Bingo. According to Nielsen, “Bluey” is the No. 1 most-watched series on streaming this year (2024) to-date among total viewers in the U.S., with over 39 billion minutes watched. #2 most-streamed series among total viewers for 2023.

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